With multi-million pound HS2 contracts up for grabs, global technology company Thales needed a strategy that would raise its profile as a rail tech expert to a hyper-targeted audience of project and supply chain executives.
Using our audience tools and analysis, we identified the most influential leaders in the rail industry, and more specifically those involved in the HS2 project.
We then looked at their networks, content and common preferences to best understand the media and stakeholders they were engaging with.
Using this insight, we undertook a hyper targeted thought leadership programme, placing bylines, commentary and interviews for Thales’s signalling business in the outlets and the channels we knew they would be reading and engaging with.
More than 55 stories in key media and supporting social shifted perceptions of the business as a trusted supplier.
Secured engagement with HS2 decision-makers.
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