Case study
McDonald’s McPlant
Dinner with
the whitehalls
McDonald’s McPlant
Dinner with
the whitehalls
When McDonald’s launched its hotly anticipated plant-based burger – McPlant – it had meat eaters, flexitarians and vegans all desperate to get their first bite. But after the initial anticipation we wanted to give the burger another moment in the spotlight.
Timed to coincide with National Vegetarian week we teamed up with one of the UK’s favourite families to create comedy gold.
The Whitehalls discussed Jack’s flexitarian lifestyle and debated how the iconic tasting burger could, in fact, be vegan.
The content was used far and wide to generate renewed interest in McPlant.
The Whitehall McPlant family dinner
Created comedy gold with reactions to a McPlant delivery
McPlant and the Whitehalls
How to eat your McPlant
Made
You Look.
1.3million views and 83 pieces of media coverage.
Made
You Care.
Over 60K likes and a substantial McPlant sales spike.
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