Case study
Emirates
FA Cup Sponsorship
Emirates
FA Cup Sponsorship
Red’s remit is to amplify Emirates FA Cup sponsorship across earned and social channels. Our approach: sweat the sponsorship assets.
We have a full programme to use make the most of our sponsorship assets – i.e. tickets and access.
This involves ticket giveaways, interviews with sporting talent, mascot competitions, surprise and delight experiences and creating engaging content for social.
FA Cup Final Competition
Capturing surprise and delight moments for fans
Made
You Look.
Front-page visibility across the nationals with over 55.6k views of articles in Daily Mirror & Star, and 71.5k reach across social posts.
Made
You Care.
Almost 5k people entered the ticket competitions.
Awards
- Winner - PRmoment Awards 2021 - Integrated Comms Campaign of the Year
- Winner - PRmoment Awards 2021 - Best Use of Creativity
- Winner - SABRE Awards EMEA 2021 - Consumer Electronics
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