Case study

FA Cup Sponsorship
FA Cup Sponsorship

Red’s remit is to amplify Emirates FA Cup sponsorship across earned and social channels. Our approach: sweat the sponsorship assets.

We have a full programme to use make the most of our sponsorship assets – i.e. tickets and access.

This involves ticket giveaways, interviews with sporting talent, mascot competitions, surprise and delight experiences and creating engaging content for social.

You Look.

Front-page visibility across the nationals with over 55.6k views of articles in Daily Mirror & Star, and 71.5k reach across social posts.

You Care.

Almost 5k people entered the ticket competitions.


  • Winner - PRmoment Awards 2021 - Integrated Comms Campaign of the Year
  • Winner - PRmoment Awards 2021 - Best Use of Creativity
  • Winner - SABRE Awards EMEA 2021 - Consumer Electronics
  • Winner - SABRE Awards EMEA 2021 - Best in Live Events
  • Winner - The Drum PR Awards 2021 - Music & Entertainment
Our Campaigns
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