Hendrick’s
Neptunia Gin Launch
Hendrick’s
Neptunia Gin Launch
Hendrick’s is famed for bold, imaginative visions, so the debut of their new sea-inspired, limited-release Neptunia Gin required a creative first.
![](https://www.redconsultancy.com/wp-content/uploads/2023/02/HENDRICKS_750ml_label_HR-250x164.png)
Infused with coastal botanicals, Hendrick’s Neptunia bottles the elemental power of the sea and was set to be the iconic gin of summer 2022.
A collaboration with multidisciplinary artist, Claire Luxton, saw us transform lighthouses – those beautiful beacons of our coastline – into canvasses for our storytelling through stunning art installations and immersive imagery that told the tale of Hendrick’s Neptunia Gin.
The campaign delivered a wave of coverage, talkability and social sharing, and is Hendrick’s Gin’s most successful PR campaign to date.
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/HendricksNeptunia_Social_0114-700x700.jpg)
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/HendricksNeptunia_Social_0290.jpg)
Made
You Look.
174 pieces of coverage appeared incl. Evening Standard’s picture of the day, features in The Daily Mirror and a DPS in The Scotsman.
Made
You Care.
PR alone delivered 100% volume increase / distribution vs. forecast.
Awards
- WINNER - The Drum Out of Home Awards 2023 – Spectacular Award
- FINALIST - The Drum Out of Home Awards 2023 - Best Use of Location