Case study

Dangerous Snail
Dangerous Snail

Millions of devoted dog owners are woefully unaware that their pet’s health can be seriously affected by lungworm – a parasite carried by slugs and snails.

With the objective of engaging thousands of unsuspecting dog owners via social, online and traditional media, we created a world first – an Instagram account for a snail. Welcome @DangerousSnail25!

All content was shot by our in-house team and our snail went on to live a happy life in Green Park.

To amplify the story we worked with dog-lover Ben Fogle and enlisted media vet Luke Gamble.

You Look.

120 pieces of positive coverage, including Mail, Mirror, Express, Independent, 45 million OTS and 217k views of hero video.

You Care.

73% increase in traffic to Lungworm website and positive impact on sales.


  • WINNER - PRCA National Awards 2017 - Health & Wellbeing
  • WINNER - Veterinary Marketing Awards 2018 - Best PR Campaign
  • CERTIFICATE OF EXCELLENCE - Sabre Awards EMEA 2018 - Best Use of Social Networks
  • FINALIST - CIPR Excellence Awards 2018 - Healthcare
  • FINALIST - Sabre Awards EMEA 2018 - Animal Care
  • FINALIST - PRmoment Awards 2018 - Healthcare
  • FINALIST - UK Social Media Communications Awards 2017 - Best Use of Facebook/Instagram
  • FINALIST - PR Week Awards 2017 - Healthcare

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