With Huawei’s Mate 40 Pro smartphone due to launch amidst the threat of further COVID-19 restrictions, Red was challenged to create a jaw-dropping, yet COVID-19 secure experience for media and influencers.
Enter the first ever ‘Drive Thru’ product launch, with guests collected in hybrid cars and driven through the set where they received product overviews.
Our innovative solution delivered an interactive, cinematic experience to showcase the Mate 40 Pro, generate media coverage and influencer content and also cement Huawei’s reputation as an innovator.
All done within a COVID-19 secure environment.
39 media and influencers attended, 83 articles and 164k social impressions.
Attendees reported it was the best brand engagement they’d experienced through Covid.
Our amazing team deliver incredible results across a variety of specialist services.