Huawei
Drive Thru
Huawei
Drive Thru
With Huawei’s Mate 40 Pro smartphone due to launch amidst the threat of further COVID-19 restrictions, Red was challenged to create a jaw-dropping, yet COVID-19 secure experience for media and influencers.
Enter the first ever ‘Drive Thru’ product launch, with guests collected in hybrid cars and driven through the set where they received product overviews.
Our innovative solution delivered an interactive, cinematic experience to showcase the Mate 40 Pro, generate media coverage and influencer content and also cement Huawei’s reputation as an innovator.
All done within a COVID-19 secure environment.
Made
You Look.
39 media and influencers attended, 83 articles and 164k social impressions.
Made
You Care.
Attendees reported it was the best brand engagement they’d experienced through Covid.
Awards
- FINALIST - The Drum PR Awards 2021 - Best Event, Stunt or Promotional Activation
