Our brief was to use Sky’s broadcast of first Zero Carbon match to deliver content to a broader lifestyle audience and deliver messages on sustainable living.
We cast Sky Sports pundit Jamie Redknapp alongside Mark Wright to celebrate the small steps taken by a family to go greener in the style of football commentary.
Multi-purpose video content used across owned social, talent channels and as a part of a wider package for media.
Net zero carbon content shoot.
Resulting content had over 700K video views, 3.6m impressions, 21 editorial articles including widespread national tabloids, talent social posts.
Content used across Sky social channels with positive sentiment around the use of football commentary to bring sustainability messages to life in an engaging way.
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