Case study
POPCHIPS
X FANTA
POPCHIPS
X FANTA
Tasked to raise awareness of popchips and Fanta as a “poppin’ combo” available in supermarkets, we took the iconic sounds of each brand as our creative starting point.
The resulting interplay of the satisfying crunch of a popchip and the iconic fizz of a Fanta led to the creation of some rather noisy attention-grabbing social assets.
popchips x Fanta
This poppin combo created perfectly engaging assets for social
Production
The fun social assets were created on a one day shoot by our in-house team
Made
You Look.
With paid support, the popchips x Fanta social assets reached 1.8m people, which was 119% higher than the expected result.
Made
You Care.
The created assets generated an incredible engagement rate of 22%, which exceeded our KPI by 16%.
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