Tasked to raise awareness of popchips and Fanta as a “poppin’ combo” available in supermarkets, we took the iconic sounds of each brand as our creative starting point.
The resulting interplay of the satisfying crunch of a popchip and the iconic fizz of a Fanta led to the creation of some rather noisy attention-grabbing social assets.
With paid support, the popchips x Fanta social assets reached 1.8m people, which was 119% higher than the expected result.
The created assets generated an incredible engagement rate of 22%, which exceeded our KPI by 16%.
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