Case study
Valneva
BEWARE OF THE BUGS
Valneva
BEWARE OF THE BUGS
Our summer campaign with travel advice health platform Beware of the Bugs took inspiration from TV shows to drive cut-through in a crowded media landscape.
We conducted research to find out the TV shows that have inspired Brits’ favourite holiday destinations and worked with TV host and hospitality expert Fred Sirieix plus ITV’s Dr Amir Khan to drive messaging and reach through editorial and broadcast interviews.
As well as traditional PR outreach, we also developed social content with Fred in the form of spoof versions of TV shows that ranked highly in our research.
Fred spearheaded our social content creation and featured in editorial outreach.
Dr Amir Khan helped us drive health messaging.
TV show 'White Lotus' which was set in Sicily was the inspiration for one of Fred's spoof social videos.
Made
You Look.
30 pieces of coverage with 32.3M OTS
9.3M reach on social content
Made
You Care.
Helped drive over 30,000 visits to Valneva’s travel health advice platform over a three month period
Our Campaigns
