Nextdoor
Jubilee big lunch
Nextdoor
Jubilee big lunch
Nextdoor tasked Red with creating a campaign that would encourage people all over the UK to get together and celebrate the Platinum Jubilee with their neighbours and local community.
To maximise brand awareness during a crowded media period, we created a three-phased approach across earned PR, paid channels and social media.
Activity included a media partnership with Newsquest, launching a Nextdoor Jubilee Events Map and hero content featuring comedian Russell Kane to help Brits navigate the awkward reality of inviting neighbours to a Jubilee celebration.
We also took the reigns of Nextdoor’s Instagram channel and ran influencer activity to help direct people to the site.
Made
You Look.
Activity generated a jubilant 450 pieces of coverage including a hero BBC interview outside Buckingham Palace.
Made
You Care.
Social influencer activity helped grow the brand’s Instagram channel by 30%.
