Case study
SKY
HOUSE OF THE DRAGON
SKY
HOUSE OF THE DRAGON
Immense anticipation and secrecy around Sky’s first season of House of the Dragon meant the social launch was beset with challenges.
A one-size-fits-all approach wouldn’t work so we created ‘Houses’ for the fans with different content targeted at different types of viewers – from the Matt Smith lovers to the 2am club of hardcore fans waiting for each episode to drop.
Content varied from capturing red-carpet thrills to encouraging fans to work out their dragon name.
Made
You Look.
Pre-launch content reached over 10 million views on TikTok.
Made
You Care.
Content had excellent engagement and viewership, helping HOTD become Sky’s biggest ever series premiere on Sky Atlantic.
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