Case study
Lloyds Bank
DEMYSTIFYING INVESTMENTS
Lloyds Bank
DEMYSTIFYING INVESTMENTS
Lloyds Bank tasked us with raising awareness of their Ready-Made Investments service and land coverage outside of the personal finance pages.
So we teamed up with language expert Susie Dent to demystify investment terminology and created content for talent and owned channels, supported by targeted media relations, to explain investment in a way that was easier to understand.
Made
You Look.
25+ pieces of coverage with an OTS of 1.53M
83% of coverage outside of personal finance pages
Made
You Care.
Engagement rate of 6.54% for Instagram talent content
100% of coverage was positive at a time when cost-of-living was dominating headlines
Our Campaigns
