This campaign reframed smart meters from money-saving gadgets to essential elements in the fight against climate change.
Conducted in the run up to COP26, the campaign carried a topical narrative: the ability of the smart grid to better harness the renewable energy potential in the Great British Weather.
We exploited Brits’ obsession with the weather and harnessed some unlikely ambassadors.
Novice ‘weatherman’ Chris Packham delivered delivered thumb-stopping social content and a national news moment.
Surfers, wind-surfers and Paralympic athletes put on displays across the country to deliver in-depth regional media content and social buzz.
Over 1,100 pieces of coverage appeared with a total reach of 19.2m+ (independently verified). Highlights includes Sky News, ITV News Wales, BBC Wales, Heart, BBC Scotland, Times Radio, Express, Independent, I news, The Scotsman, Evening Standard.
During the month the campaign launched, Smart Energy GB’s PR favourability rating increased.
- WINNER - ESG Awards 2022 - Best ESG Campaign To Create Or Improve Access To Affordable And Clean Energy
- FINALIST - CIPR Excellence Awards 2022 – Social Purpose Campaign
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