Logistics is an issues-heavy industry, and companies like Yodel receive significant media interest.
We implemented a dual strategy of protecting corporate reputation through comprehensive issues preparedness and stakeholder engagement alongside an active press office communicating their business initiatives for continual improvement.
The strategy is built around robust insights to help the business understand sentiment amongst various stakeholder groups and how its profile stacks up against competitors.
Our campaign generates 100s of positive news stories every year and has seen a three-fold increase in positive sentiment since 2019.
Helped protect its reputation and achieve its first ever profit.
Our amazing team deliver incredible results across a variety of specialist services.